Think it up. Make IT work.
Practical IT, thoughtful advice and useful AI, helping your business work smarter, stay secure and grow more independent.
- 20+companies trust us with their IT
- 10+years of hands-on IT experience
Our approach
Technology that makes
people more capable.
For the longest time, IT partnerships have looked a certain way: something breaks, and they fix it. That’s like caring for your health only when you get a fever. We want to do things in a new way: help you understand your setup, share what we know, and leave you more independent than we found you.
See what we doWhat we do
From everyday IT
to what comes next.
Good technology should make work simpler, not add another layer of confusion. We help you make the right choices, keep things running and understand the tools you rely on.
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01
Consultations
A clear-headed partner to help you understand what your business needs.
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02
Infrastructure modelling
Systems designed to fit your business: simple, sustainable and scalable.
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03
IT management
Reliable day-to-day IT, so you can focus on the work only you can do.
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04
Knowledge sharing
Transparent documentation of everything we do, so you understand your tools and use them independently.
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05
Workshops
Hands-on learning that makes technology less mysterious, like our AI Baseline course.
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06
Full IT lifecycle
Better hardware choices, responsible reuse and a more considered end of life.
Simple to work with
One partner.
One monthly invoice.
IT management is priced per person, per month, so the cost follows the size of your team. Your Microsoft licences run through us too, on the same invoice. One place to ask, one bill to pay.
Ask for a quote-
Core service
IT management
Everyday support, setup and upkeep for your people and their devices. Priced per person, per month.
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On the same invoice
Microsoft licences
We buy and manage your Microsoft 365 licences for you. Need one more, or one less? Just tell us.
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Optional extra
Basic cybersecurity
Protection for your domain and website through Cloudflare, set up and looked after by us.
AI, the practical way
Use AI where it helps.
Skip it where it doesn’t.
Most businesses don’t need more AI tools. They need to know which ones are worth using, how to use them safely and how to make them part of everyday work. We help you work through those questions in order, and you can start wherever makes sense for you.
Who you’ll work withPeople who have built AI solutions that run in production, and helped real teams use them to save time, money and headspace. That experience is also why we’re clear about where AI falls short.
- Your business needs before any tool
- Plain explanations, no jargon
- Security and privacy from day one
- Honest about what AI can’t do
- Your team stays capable and in control
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01 Understand
Find the fit
We start with how your team actually works: the repetitive tasks, the information that’s hard to find, the tools you already pay for. Then we map where AI could save time, reduce manual work or support better decisions. We’re just as clear about where it isn’t worth it.
What you get
- Conversations with the people who do the work, not only management
- An overview of the software and AI tools already in use
- Opportunities ranked by business value, feasibility and risk
- Clear notes on data sensitivity, privacy, security, reliability and cost
- A short, practical roadmap: what to do first, what can wait and what to skip
For example
A 20-person accounting firm thinks AI could help with client emails and monthly reporting, but worries about client data. The review shows which tasks are good candidates, which involve data that shouldn’t leave their systems, and what needs to be in place first.
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02 Enable
Build the habit
Practical sessions built around your team’s real work. People learn what AI is good at, where it gets things wrong, how to check its answers and what should never be pasted into it. Nobody needs to become an expert; the aim is thoughtful, confident everyday use.
Start with our AI Baseline courseWhat you get
- A plain-language introduction to generative AI and its limits
- Role-specific workshops based on your team’s own tasks
- Prompting and workflow techniques people can use the next day
- A simple routine for checking outputs and protecting sensitive information
- Agreed guidelines for responsible use, including where human judgement stays essential
For example
Half the sales team already uses a chatbot, each in their own way, and nobody is sure what’s being pasted into it. A workshop built on their real tasks (offer drafts, meeting notes, follow-ups) and a one-page guideline give everyone the same safe starting point.
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03 Implement
Make it work
When there’s a clear purpose, we help you choose tools that fit your systems, budget and security needs, set them up and connect them to the way you already work. Then we stay with your team until the new way of working sticks, and review it over time. Everything stays understandable, maintainable and free of unnecessary lock-in.
What you get
- A tool recommendation with the reasoning behind it
- Configured tools, integrations and automations where they make sense
- Documentation of each workflow: what it does, how to maintain it, who owns it
- Support while your team adopts it, so new tools don’t sit unused
- Regular reviews of what’s working and what to improve
For example
A property management team answers the same tenant questions in Estonian and English. A drafting assistant connected to their approved documents prepares replies, a person reviews every one, and the setup is documented so their own team can look after it.
Training · Our first AI course
AI Baseline
A confident start with AI, for your whole team.
- 4 hours
- On site or online
- No technical background needed
€1,500 + VAT
per team of 5–15 people
Other group sizes: ask us for a quote
- 01How AI worksWhat it’s good at, and where it goes wrong.
- 02Prompting and best usesAsking well, saving real time.
- 03Using it safelyProtecting company and client data.
- 04Setting up your toolsMaking them fit your work.
- 05Try it yourselfPractice on your own tasks, with us alongside.
What’s included
- Preparation tailored to your team
- A 4-hour session, on site or online
- A prompt set and a summary afterwards
- A participation record to help show EU AI Act training compliance
Good to know
- Invoiced after the training
- Held in Estonian or English
The people behind Upthink
You work with us,
not a ticket queue.
Upthink is run by its founders, Karoliine and Martin, and we work with clients directly. The people who plan your setup are the same people who build it, support it and explain it. We have also built AI solutions of our own that are in production and in daily use today.
In their words
Clients put it
better than we do.
“Working with Upthink is like working with a supportive coach: they won’t jump to do things for you but rather guide you to grow and find solutions on your own! We value Upthink’s responsiveness, personal touch and professionalism as our IT partner.”
“What I like most about Upthink is that the team is always on hand and ready to support us. More importantly, even if there is no immediate solution, they don’t leave it at that. They take their time, search, find, test and implement the right solution. This kind of persistence and commitment is highly appreciated and essential to the success of any change.”
“Upthink has been amazing for our IT needs. Their team responds quickly and efficiently, and they also provide excellent training that helps us become more self-sufficient.”
“Upthink is fast, operative and professional. Cooperation with them has broadened our horizons, that computers are not rocket science and that we can also solve urgent IT problems by ourselves.”
“Upthink’s ability to quickly map out and resolve our IT issues, while implementing more efficient solutions, has been invaluable. Thank you!”
“Our company needed a fast and efficient IT solution and Upthink provided just the service we needed. Their team is extremely professional, friendly and always ready to help. I would especially like to highlight their customer service: they were always quick to answer our questions and provided thorough explanations.”
“Upthink reassures you with confidence and solutions when you’re tackling IT issues.”
“Working with Upthink is great. Their prompt and professional responses have helped us to achieve our goals more effectively.”